Flecto

Overview

Flecto is a Lisbon-based SaaS platform revolutionizing the rental industry by enabling businesses to thrive in the circular economy. Originally launched as Rnters in 2016, Flecto has evolved into a comprehensive solution that streamlines rental operations, offering tools for inventory management, booking, payments, and insurance—all within a single platform.

The Challenge

As Flecto transitioned from a peer-to-peer rental marketplace to a B2B SaaS provider, their existing website no longer reflected their expanded services and sustainability mission. The site needed a redesign to effectively communicate their value proposition to a broader audience, including businesses seeking to adopt rental models.

The Solution

Our agency partnered with Flecto to develop a responsive, user-centric website that encapsulates their brand evolution and commitment to sustainability. Key features of the redesign included:

Modern Aesthetics: A clean, contemporary design that aligns with Flecto's innovative approach.
Enhanced User Experience: Intuitive navigation and clear calls-to-action to guide visitors through Flecto's offerings.
‍Comprehensive Content: Detailed pages outlining Flecto's services, including booking management, inventory control, and insurance options.
Sustainability Focus: Visual elements and content emphasizing Flecto's role inpromoting sustainable business practices.

Outcome

The revamped website successfully positions Flecto as a leader in the rentalSaaS space, effectively conveying their mission and services to potentialclients. The redesign has improved user engagement, increased demo requests,and reinforced Flecto's brand identity as a forward-thinking,sustainability-driven company.